DANCE, CRAFT AND LEGACY
Speaking about the new campaign, Arthur said, “It was an honour to return
to the Newbridge Silverware family, this time stepping in as Creative Director to lead their first-ever Legendary Blue Box mini-film.
This was a bold and visionary leap for the brand, unlike anything they’ve
done before. Sitting at the table with such passionate minds, dreaming,
crafting, and channelling the timeless heritage and magic of Newbridge
Silverware into something so bold was nothing short of unforgettable.
With ten phenomenal dancers breathing life into the story, each embodying
the grace, power, and legacy of the iconic blue box, we’ve created something that transcends film.
My vision was to tell the story in one continuous shot, with no edits and no
interruptions, to heighten the emotion and immerse the viewer in the beauty
and rhythm of a dream captured inside the box.